Customers are turning to search engine websites such as Google to help them plan, research and buy items or services they use as part of everyday life. That’s why, having an active, effectively-managed Googles Ads campaign is integral to ensure your brand is front of mind to the right audience at the right time.
When you capture them with the best message during each stage of their decision making process, you’re likely to engage both current and prospective customers and ultimately, leading to increased conversions.
We’re not about generic campaigns that aim to target anyone and everyone. After all, we know that customers have different buying journeys and pain points, which makes the buying cycle a non-linear approach.
We focus on the metrics that truly matter. That’s why we’re super focused on tailoring our campaigns in a hyper-targeted way to reach different customer segments. This helps us to set your brand apart from competitors, ensuring maximum return on investment.
During the onboarding process, we’ll connect with each client to learn about their expectations and their history with pay-per-click campaigns.
Once we gain an initial understanding of your brand, our Client Management team will build out the strategies for your campaign, with a strong focus
on keywords, landing pages and performance.
We’ll work with our creative team to create banner/textual ads, as well as landing pages to support your keywords and audiences, to ensure maximum engagement.
Once the strategy and creatives have been created, we’re ready to launch the campaign into the cyberspace! Our pay-per-click campaign is implemented using a variety of tools to ensure an accurate launch on all fronts.
Our team will constantly monitor
your ad performance and make the necessary adjustments based on
your goals, to ensure we keep the campaign optimised at all times.
At the end of each campaign, we’ll produce various reports to help our clients identify the real-world results including, overall performance and metrics used.